Goals & Objectives of Fusion Analytsis 

We live in a time when it’s hard to discern the news from the noise.


Big Data makes it hard to focus on the key bits and bytes we need to make decisions.

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One study estimated that the average person today processes more information in one month than someone living

would have managed in his or her entire lifetime.

UNPLUGGING – Not an option

FOR BUSINESSES, UNPLUGGING IS NOT AN OPTION.

Companies run on information and data. They need it to make informed decisions about their customers, products, and markets.

But, waiting for that killer app, or investing in that new enterprise technology won’t make the noise go away.

HARNESSING THE POWER

WHAT IF YOUR ORGANIZATION COULD HARNESS THE POWER OF ALL THAT BIG DATA?

What if, instead of being bewildered by the endless stream of data, you could actually convert it to information, to intelligence, and ultimately into insights that would help you make better tactical and strategic business decisions?

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Let’s examine an adaptation of this methodology for private sector use, that has enabled numerous companies to make informed strategic decisions based on intelligence, not data.

ONCE RAW DATA HAS BEEN GATHERED, IT IS THEN ORGANIZED AND ANALYZED; FUSING THE RAW DATA WITH HUMAN ANALYSIS TRANSFORMS BIG DATA INTO BIG INSIGHT.

The next step is to connect the dots and draw conclusions about its value and implications. It is then disseminated to stakeholders and decision makers. Fusion analysts convert raw data into insights by leveraging both technology based analytical tools and human analysis.

WHAT HAPPENS DURING FUSION ANALYSIS?


ROLE OF FUSION ANALYSIS

Once raw information has been gathered, it is where it can be exploited for further analysis and converted into intelligence information.


I have witnessed firsthand, both in government intelligence and in boardroom, how an over-reliance on technology and a lack of clear intelligence objectives can hinder the decision-making process.

Fusion analysis supports the direction of research and provides actionable insights to support the decision making of the organization.

Still Have Questions?

Call or email today to discuss how Fusion Analysts can help your business.