We offer a full suite of tactical & strategic competitive intelligence services, from global landscape studies to product deep dives & everything in between.

Google is not enough. We talk directly to competitor stakeholders & decision makers. This isn’t data, it’s intelligence.

Leveraging best-in-class research, we help you go-to-market, defend market share & develop product roadmaps, all while helping you anticipate & plan for competitive threats.

OUR SERVICES

Sedulo Group is a full-service competitive and market intelligence consultancy offering a wide variety of primary research-based services. We uniquely combine primary research expertise with traditional management consulting disciplines to provide clients with a holistic view of their competitors, their market and their business objective.

Competitor & Product Profiles

Our Competitor & Product Profiling services provide clients with the most in-depth look at their competitors; from their market positioning and product pipeline to strategic objectives and management profiles. Our goal is to provide our clients with the most comprehensive and accurate view of the competition.

Monitoring & Early Warning

Conference & Tradeshow Coverage

Competitor R&D & Product Intelligence

Just knowing what the competition and market is doing is not enough, it is equally important to understand how all the pieces fit together. Being able to see the big picture is essential to developing an effective business strategy. Our Strategic Competitive Intelligence services combine in-depth primary research findings with both traditional and innovative analytical tools; providing a holistic view of the market and the competition.

Competitive Landscape Studies

Whether your company is launching a new product or defending a first-to-market position, understanding the competitive landscape is crucial to a company’s strategy. We have developed a proven methodology for building and communicating a comprehensive view of the market and the competition. Combining in-depth primary research with innovative analysis, we are able to provide a comprehensive and holistic competitive landscape.

Product Launch Strategies

Based on extensive project experience, we understand the unique challenges encountered when bringing a new product to market. We provide primary research and strategic analysis support to product teams in order to help them develop effective R&D, testing, regulatory and commercial strategies. Our research and analysis has provided clients with a thorough understanding of the competitive landscape, enabling clients to develop head-to-head competitive strategies as well as identifying new opportunities in the market.

War Gaming / Scenario Planning

Competitor SWOT Analysis

In evaluating competitors it is essential to understand their Strengths, Weaknesses, Opportunities (for the client), and Threats (to the client). While SWOT analysis is a common internal analytical tool, few businesses have the in-house capability to accurately and reliably evaluate a competitor’s SWOT position. Based on our unique ability to gather information directly from the stakeholders, our Competitor SWOT Analysis services are the most reliable and comprehensive in the industry.

As a full service competitive intelligence firm, we offer a number of consulting services that help our clients get the most out of their CI functions. Whether your company is looking to launch a competitive intelligence practice or benchmark your existing processes, structure and output, we can help. Leveraging the extensive experience of our competitive intelligence professionals and management consultants, we can help your company build a sustainable competitive intelligence function that is both impactful and relevant to the larger organization.

War Games / Competitive Simulation Workshops

Competitive simulations are essential for organizations interested in gaining new insights, pressure testing market assumptions, identifying blind spots, and preparing for future changes in the competitive landscape. Competitive simulations play a key role in the market planning process by facilitating strategic and tactical thinking and improving situational awareness regarding the organization’s competitive position. Competitive simulations enable clients to identify the most critical competitive threats, while helping to develop counter strategies to preempt competitor actions.

Counter-CI Audit & Training

We have developed a proven phased methodology that is tailored to the specific needs of the client, based on the objectives, the company culture and organizational needs. Understanding the organizational vulnerabilities, with regard to competitor competitive intelligence efforts, is critical to developing an effective counter-CI program. For this reason, we have developed an audit methodology that tests numerous areas of potential vulnerabilities. The output from this innovative audit methodology enables us to develop effective Counter-CI programs, and train the appropriate personnel.

• Assess / Audit
• Program Development
• Train
• Re-Assess
• Retrain

Best Practices / CI Process & Consulting

Competitive Intelligence Crowdsourcing

Every day the members of your organization are interacting with customers, suppliers, vendors, industry experts and even competitors, providing a rich source of potential business intelligence. We have developed a program that enables clients to leverage their employees to provide competitive intelligence crowdsourcing. We develop custom programs that leverage the client’s existing employee network to improve the effectiveness of gathering information and insights on the customer.

Market Analysis

We go beyond statistics and market share reports in order to piece together the most accurate and reliable view of a given market. Based on our in-depth market analysis intelligence, clients are better able to understand the market, forecast trends and identify threats and opportunities.

Voice of Customer Studies (VOC)

Understanding your customer is critical when developing a product pipeline or establishing a new sell against strategy. While many companies offer VOC studies that generate volumes of quantitative consumer data, our VOC studies focus on in-depth primary research based B2B applications. Our expertise in primary research and our extensive source network, enable us to gather market intelligence from C-Level corporate customers. Our VOC service can provide clients with a detailed understanding of the needs, intentions and strategies of current and potential customers.

Physician Surveys and Focus Groups

Because of our extensive network of physicians, Key Opinion Leaders, and healthcare professionals, life science companies have often turned to us in order to gain insight into the opinions and attitudes of prescribers and payers. Due to an increasing client demand for these services, in 2010 we launched a branded Physician Survey service called Voice of Physicians.

Because of our unique background in competitive and market intelligence, Voice of Physicians provides a level of strategic and competitive analysis that pure market research firms lack. While we still provide the standard quantitative and qualitative information, we are able to frame it in the context of the competitive landscape. Our Voice of Physician service does not deliver data, it delivers intelligence.

Global Market Assessments

Product Intelligence

In order to stay competitive it is important to know what products and services your company is competing against. In order to provide our clients with the most accurate and up-to-date product intelligence, we gather intelligence directly from those with first-hand knowledge such as product managers, portfolio directors, sales, marketing and R&D personnel. Whether it’s pricing or positioning, our Product Intelligence services provide clients with the insight they need to stay ahead of the competition.

Channel Assessment

Market SWOT Analysis

Win/Loss Analysis

Our Win/Loss Analysis service provides clients with the most detailed and reliable insight into why your company did, or did not, win a sale. Our experience in primary research guarantees that your company will get detailed, candid feedback from the actual decision makers. Our in-house analytical capability ensures that the Win/Loss intelligence is presented in a way that is contextually relevant, including how it ties into the company’s Sell Against Strategy, Pricing Strategy and SWOT Analysis.

HOW WE’RE DIFFERENT

Best-in-Class Research

Our core competency has always been, and still remains, our best-in-class primary research capability. We leverage our proven conversational interview technique to provide timely and accurate competitive intelligence.

In-House Research

Unlike most research firms today, we utilize an in-house resource model; whereby 98% of all research is conducted by full-time Sedulo employees. This model ensures the highest level of professionalism, ethics, quality control, and knowledge retention.

Data Visualization

We are the only competitive strategy firm with a full-time data visualization staff. This enables our teams to present complex data and concepts in succinct, easy-to-understand formats.

Global Coverage

With six offices worldwide, fluency in over a dozen languages, research experience in over 100 countries, we have the capability to gather intelligence from anywhere in the world.

INDUSTRIES WE SERVE

Because the art and science of competitive intelligence can be employed in nearly every industry, we have invested time and resources in order to build a robust network of sources in a broad range of industries. Furthermore, our analysts, project managers and subject matter experts represent diverse industry backgrounds, providing in-house industry expertise across the industry spectrum.

We have developed a proprietary system and strategy known as Persistent Source Network. The network combines a traditional CI source database with the tools and techniques used in Customer Relationship Management (CRM) and includes over 8,000 active sources across every industry.

WHAT CLIENTS SAY

“Having tried many CI vendors with varying levels of success over the past 5 years, we had never crossed paths with the team at Sedulo. We met their team in early 2013 and engaged them for an ad hoc project. Now completed, I can say the project exceeded our expectations and we will be working with them on future projects.”MARKET RESEARCH AND CI DIRECTOR, LEADING HEALTHCARE ORGANIZATION
“The project team’s final deliverable exceeded our expectations and was delivered ahead of schedule. We appreciated the team’s dedication to our goals and look forward to working with Sedulo Group on future projects.”CI MANAGER, LEADING PHARMACEUTICAL COMPANY
“Sedulo provides great attention to the client and spends time to fully understand our business objectives and goals of research. They have the ability to quickly get up-to-speed on the project background and goals and are very responsive and easy to work with.”CI MANAGER, MAJOR FINANCIAL SERVICE

WHAT CLIENTS SAY

Having tried many CI vendors with varying levels of success over the past 5 years, we had never crossed paths with the team at Sedulo. We met their team in early 2011 and engaged them for an ad hoc project. Now completed, I can say the project exceeded our expectations and we will be working with them on future projects.MARKET RESEARCH AND CI DIRECTOR, LEADING HEALTHCARE ORGANIZATION
The project team’s final deliverable exceeded our expectations and was delivered ahead of schedule. We appreciated the team’s dedication to our goals and look forward to working with Sedulo Group on future projects.CI MANAGER, LEADING PHARMACEUTICAL COMPANY
Sedulo provides great attention to the client and spends time to fully understand our business objectives and goals of research. They have the ability to quickly get up to speed on the project background and goals and are very responsive and easy to work with.CI MANAGER, MAJOR FINANCIAL SERVICE

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