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BLENDING TRADITIONAL COMPETITIVE INTELLIGENCE AND STRATEGY

Since 2004, we have supported global organizations across a broad range of industries and business disciplines. What differentiates us from other firms is our ability to blend primary and secondary research with strategic analysis, bridging the gap between traditional competitive intelligence firms and Big 5 consulting firms. Our ability to combine exceptional research with strategic analysis is viewed as a key differentiator by many of our clients. Our goal is to provide research-based insights that support our clients’ decision-making process.

HOW WE DO IT

Sedulo Group specializes in primary research. At the heart of every service we offer is our unparalleled ability to gather actionable intelligence. Whether it is a traditional competitive intelligence project, a Voice of Customer Study, or Physician Survey, primary research is the key to success. We are unequalled when it comes to collecting that hard-to-get intelligence clients need in order to make better business decisions.

WHY WE’RE DIFFERENT 


HOW WE DO IT

Sedulo Group specializes in primary research. At the heart of every service we offer is our unparalleled ability to gather actionable intelligence. Whether it is a traditional competitive intelligence project, a Voice of Customer Study, or Physician Survey, primary research is the key to success. We are unequalled when it comes to collecting that hard-to-get intelligence clients need in order to make better business decisions.

WHY WE’RE DIFFERENT 






WHAT IS COMPETITIVE INTELLIGENCE?


A SHORT FILM CREATED BY US, ENJOY.


Competitive intelligence is intelligence that is specifically adapted to the commercial world. It is a systematic, ongoing business process to ethically and legally gather intelligence on targets such as customers, competitors, personnel, technologies, and the total business environment. 

COMPETITIVE INTELLIGENCE

Competitive intelligence is intelligence that is specifically adapted to the commercial world. It is a systematic, ongoing business process to ethically and legally gather intelligence on targets such as customers, competitors, personnel, technologies, and the total business environment.

PRIMARY RESEARCH

Competitive intelligence is intelligence that is specifically adapted to the commercial world. It is a systematic, ongoing business process to ethically and legally gather intelligence on targets such as customers, competitors, personnel, technologies, and the total business environment.


Competitive intelligence is the process of collecting and analyzing information from a variety of sources in order to build a comprehensive picture of a competitor, market or customer. While there are various methods for gathering competitive intelligence, we specialize in primary research. Primary research focuses on gathering intelligence directly from stakeholders with knowledge of the subject matter in question.





SECONDARY RESEARCH

Secondary research is often used to quickly and efficiently establish a baseline of information about competitors, markets and products. While the information is public, and generally less granular than primary research, it is a cost effective way to identify knowledge gaps, key issues and trends, as well as potential sources for primary research.

We have access to an extensive selection of relevant industry databases and research tools used as secondary CI feeders.

In addition to databases, we monitor company websites, recruitment services (job boards), industry associations, business directories, company published financials, social media and other industry sources throughout the life of a project. These sources of information provide a cost effective early warning system while simultaneously supporting the primary research efforts.

STRATEGIC ANALYSIS

Just knowing what the competition and market is doing is not enough, it is equally important to understand how all of the pieces fit together. The ability to see the big picture is essential to developing an effective business strategy. Our strategic competitive intelligence services combine in-depth primary research findings with traditional and innovative analytical tools, providing a holistic view of the market and the competition.

STRATEGIC ANALYSIS

Just knowing what the competition and market is doing is not enough, it is equally important to understand how all of the pieces fit together. The ability to see the big picture is essential to developing an effective business strategy. Our strategic competitive intelligence services combine in-depth primary research findings with traditional and innovative analytical tools, providing a holistic view of the market and the competition.


We provide tactical and strategic analysis to support the client’s decision making process. We use internal expertise and industry knowledge to provide recommendations and analysis. We employ a number of both innovative and traditional analytical tools.

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SWOT Analysis is a structured analytical method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats related to an external influence. It involves specifying the objective of the project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
The Threat Indicator Analysis (TIA) is an analytical model, used by the CIA, for detecting and assessing threats against US interests by foreign or domestic organizations. We have adapted the TIA for use in competitive intelligence, providing a consistent benchmark tool for measuring competitive threats in the marketplace; supporting early warning programs and enabling us to allocate appropriate resources to monitor and respond to the competition.

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The Threat Matrix (TM) is a strategic analysis tool used to help us assess the threat of a potential or impending competitor action or market event. The TM plots multiple threats based on Impact & Probability. We can prioritize specific tactical and strategic responses to competitive threats likely to be faced.

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Leveraging an interactive decision analysis tree, we can help visually map, organize, and analyze decisions. Decision trees are quantitative diagrams with nodes and branches representing different possible decision paths and chance events. This helps our clients identify and calculate the probability of potential events and decisions, so they can choose the best option with confidence.
An expansion on the traditional method for developing Key Success Factors, the Strategy Threat & Response Matrix (STARM), helps to develop responses to competitive threats/activities at the asset (product/service) level.

This tool supports the development of strategic imperatives in response to both probable and possible competitor actions. After the threat of the competitor strategies are analyzed, responses & opportunities are assessed.

The matrix is used for each asset, and while the strategies, threats and opportunities may vary, typically patterns emerge in the Strategic Imperatives.

Other Analytical Tools that may be leveraged include:

  •  Competitor Benchmarking
  •  Sell Against Strategy
  •  Pricing Landscape Analysis
  •  Industry & Competitor Analysis
  •  What’s After Next Analysis
  •  PESTEL Analysis

Our experienced team utilizes tactical & strategic level capabilities, providing deep insights and implications for your company

CONSULTING SERVICES

As a full service competitive intelligence firm, we offer a number of consulting services that help our clients get the most out of their competitive intelligence functions.

CONSULTING SERVICES

As a full service competitive intelligence firm, we offer a number of consulting services that help our clients get the most out of their competitive intelligence functions.

Whether your company is looking to launch a competitive intelligence practice or benchmark your existing processes, structure, and output; we can help. Leveraging the extensive experience of our in-house competitive intelligence professionals and management consultants, we can help your company build a sustainable competitive intelligence function that is both impactful and relevant to the larger organization.

Competitive simulations are essential for organizations interested in gaining new insights, pressure testing market assumptions, identifying blind spots, and preparing for future changes in the competitive landscape. Competitive simulations play a key role in the market planning process by facilitating strategic and tactical thinking and improving situational awareness regarding the organization’s competitive position. Competitive simulations enable clients to identify the most critical competitive threats, while helping to develop counter strategies to preempt competitor actions.
We have developed a proven phased methodology that is tailored to the specific needs of the client based on the objectives, company culture and organizational needs. Understanding the organizational vulnerabilities, with regard to competitor competitive intelligence efforts, is critical to developing an effective Counter CI program. For this reason, we developed an audit methodology that tests numerous areas of potential vulnerabilities. The output from this innovative audit methodology enables us to develop effective Counter CI programs, and train the appropriate client personnel.

  • Assess / Audit
  • Program Development
  • Train
  • Re-Assess
  • Retrain
Whether your company is setting up its first competitive intelligence function, or is looking to audit and benchmark its existing competitive intelligence program, our experienced CI professionals can assist in assessing your current program, make recommendations for improvement and ensure your company is maximizing its competitive intelligence efforts.
Every day the members of your organization are interacting with customers, suppliers, vendors, industry experts and even competitors, providing a rich source of potential business intelligence. We developed a program that enables clients to leverage their employees to provide competitive intelligence crowdsourcing. We develop custom programs that leverage the client’s existing employee network to improve the effectiveness of gathering information and insights on the customer.

MARKET INTELLIGENCE

There is market research and then there is market intelligence. Market intelligence builds on the market research framework, addressing the qualitative issues and providing intelligence that supports the decision-making process.

MARKET INTELLIGENCE

There is market research and then there is market intelligence. Market intelligence builds on the market research framework, addressing the qualitative issues and providing intelligence that supports the decision-making process.


Market intelligence is derived from the stakeholders in a particular industry: ODMs, OEMs, suppliers, service providers, distributors and end users. By gathering intelligence directly from sources with first-hand knowledge, we are able to provide clients with an accurate and comprehensive view of the market that addresses the “why” and not just the “how much”.

Our market intelligence services are provided through a unique team approach that combines the industry’s best primary intelligence collectors with veteran market research professionals. Together these unique skill sets combine to deliver the most accurate and detailed picture of a given market.


We go beyond statistics and market share reports in order to piece together the most accurate and reliable view of a given market. Based on our in-depth market analysis intelligence, clients are better able to understand the market, forecast trends and identify threats and opportunities.
Understanding your customer is critical when developing a product pipeline or establishing a new sell-against strategy. While many companies offer VOC studies that generate volumes of quantitative consumer data, our VOC studies focus on in-depth primary research-based B2B applications. Our expertise in primary research and extensive source network enable us to gather market intelligence from C-Level corporate customers. Our VOC service can provide clients with a detailed understanding of the needs, intentions and strategies of current and potential customers.
Because of our extensive network of physicians, Key Opinion Leaders, and healthcare professionals, life science companies have often turned to us in order to gain insight into the opinions and attitudes of prescribers and payers. Due to an increasing client demand for these services, in 2010, we launched a branded Physician Survey service called Voice of Physicians.

Because of our unique background in competitive and market intelligence, Voice of Physicians provides a level of strategic and competitive analysis that pure market research firms lack. While we still provide the standard quantitative and qualitative information, we are able to frame it in the context of the competitive landscape. Our Voice of Physicians service does not deliver data, we deliver intelligence.

In today’s economy it is not enough to understand your local and regional market; businesses need an accurate and reliable global view. We conduct research in Asia, Europe, Latin America, the Middle East and the U.S.; ensuring our clients the most comprehensive global coverage available.
Whether buying, selling or distributing, it is critical that businesses understand the channels on which they rely. Primary intelligence collection capabilities and vertical market subject matter expertise enable us to provide clients with the reliable channel assessments needed for making strategic and tactical decisions.
It is not enough for a business to know its own Strengths, Weaknesses, Opportunities and Threats, it must also possess a comprehensive view of the market. Our market intelligence services provide a reliable market SWOT analysis that help clients to take advantage of opportunities, avoid the threats and understand the trends.
Our Win/Loss Analysis service provides clients with the most detailed and reliable insight into why your company did, or did not, win a sale. Our experience in primary research guarantees that your company will get detailed, candid feedback from the actual decision makers. Our in-house analytical capability ensures that the Win/Loss intelligence is presented in a way that is contextually relevant, including how it ties into the company’s sell-against strategy, pricing strategy and SWOT analysis.
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