Sedulo Group Case Studies

Inside the Competition: Competitive Intelligence That Shaped Product and GTM Strategy for a Software Leader

Sedulo Group June 23, 2026

A leading software company needed a validated, ground-level view of a key HRM competitor across product, pricing, messaging, and go-to-market strategy. Sedulo designed a multi-method intelligence program, combining primary research, buy-side investigation, and customer observation to deliver the insights needed to sharpen positioning, strengthen sales enablement, and support strategic planning across the organization.

Always-On Oncology CI: Monitoring Competitor Sales Force Strategy in Real Time

Sedulo Group June 23, 2026

A pharmaceutical company needed more than a snapshot of competitor sales forces. Sedulo designed a continuous oncology intelligence program that tracked how seven key competitors were structuring, scaling, and deploying commercial resources, delivering the early signals needed to sharpen share-of-voice strategy and commercial planning.

Building a Data-Driven Pricing Strategy for Top Software Provider

Sedulo Group June 5, 2026

A leading software provider partnered with Sedulo to gain a deeper understanding of competitor pricing, packaging, and market positioning. Through first-hand competitive intelligence and strategic analysis, the client identified opportunities to refine pricing strategy, strengthen market positioning, and support future growth.

Tracking the Insulin Market: How a Leading Pharma Company Built a Continuous Competitive Intelligence Program

Sedulo Group April 11, 2026

A leading pharmaceutical company partnered with Sedulo Group to build a continuous competitive intelligence program tracking innovators, biosimilars, and emerging therapies across the rapidly evolving insulin market. The engagement combined ongoing competitor monitoring, primary intelligence, and quarterly landscape reporting to support stronger portfolio decisions and confident preparation for new market entrants.

Digital Commerce Solutions Provider Gains Strategic Clarity through Competitor Intelligence

Sedulo Group February 11, 2026

A digital commerce solutions provider partnered with Sedulo to uncover competitor GTM strategies, pricing, and product differentiators, empowering clearer positioning and strategic decision-making.

Global Pharma Company Gains Strategic Visibility Across Four Therapeutic Areas with Continuous Competitive Intelligence

Sedulo Group January 17, 2026

A global pharmaceutical company partnered with Sedulo to gain continuous visibility into competitive dynamics across four therapeutic areas. The result was faster BD scouting, clearer portfolio prioritization, and more confident strategic decisions.