Offerings To Maximize Competitive Advantage
Knowing the competition is critical to maximizing competitive advantage.
Sedulo offers a full suite of primary and secondary research-based competitive intelligence services to support gaining insights into your competitors’ offerings, messaging, positioning, pricing, strategy, and more.
EARLY WARNING MONITORING
What is the next threat your business will face? Where will it come from? How quickly will it appear? Whether monitoring a market segment or looking across an entire industry, Sedulo’s Persistent Source Network™ provides a robust network of vertical industry contacts and subject matter experts. Leveraging this network, Sedulo provides early warning of competitive threats.
Businesses depend on an accurate and reliable view of the market to secure competitive advantage. Sedulo’s research and insights provide a comprehensive view of competitors’ go-to-market strategies, pricing, packaging, messaging, positioning, FUD, differentiation, and more. Sedulo’s research covers the globe, ensuring clients the most comprehensive coverage available.
Sedulo’s onsite and virtual conference and tradeshow intelligence services enable our teams to gather intelligence directly, quickly, and efficiently on a wide range of competitor products and strategies. When conducted in conjunction with a monitoring program, conference coverage can also be used to efficiently build a network of sources that can be utilized throughout the duration of longer-term programs as well.
COMPETITOR PRICING & PACKAGING STRATEGY
Are you priced higher or lower than your competitors? Do you know how they are packaging and bundling? Understanding competitor pricing and packaging is crucial to achieving competitive advantage; however, this information is often difficult to obtain. Sedulo’s multi-pronged research approach addresses information gaps and provides insights into pricing, discounting, bundling, and more.
COMPETITIVE LANDSCAPE DEVELOPMENT
Whether your company is launching a new product or defending a first-to-market position, understanding the competitive landscape is crucial to a company’s strategy. Sedulo has developed a proven methodology for building and communicating a comprehensive view of the market and the competition. Combining in-depth primary research with innovative analysis, Sedulo can provide a comprehensive and holistic competitive landscape.
SALES ENABLEMENT SERVICES / BATTLECARDS
Battlecards are an effective sales enablement tool offering comparisons of clients and selected competitors. Sedulo’s Battlecards include competitor messaging and weaknesses, as well as differentiators highlighting the client’s strengths and opportunities. Battlecards provide sales teams with head-to-head insights necessary to compete more effectively and increase win rates.
Reading datasheets to determine how competitors compare is an insurmountable task, especially when misleading terminology masks true capabilities. Conducting a software teardown can provide accurate insights into what companies can / cannot do and if the product meets marketing claims. Sedulo provides a competitive matrix built on hands-on testing, comparisons of competitor / client products, and research into specific areas of interest.
Where are your competitors going and how are they going to get there? Understanding your competitor’s roadmap is vital to refining your own R&D strategy and maximizing competitive advantage. Sedulo goes beyond investor documents and patent records, developing insights directly from key competitor R&D influencers and stakeholders.
Organizational charting and assessments are an important tool in understating how competitor teams operate within the larger company framework. By looking closely at the structure, insights can be gained into the company’s focus and future plans such as expansion, reduction, or reorganization – and how any of these changes could impact the larger competitive market.