Every company should develop a specific plan of action in service to the organization’s larger goals. A comprehensive plan will include both long-term strategic thinking as well as short-term tactical maneuvers – small aggregate moves that serve the larger purpose. When companies desire to address specific and immediate intelligence needs with a certain end result in mind – Sedulo provides tactical intelligence, delivering key findings focused on addressing smaller needs in support of the larger goal.
Tactical intelligence typically includes questions on key areas such as features, messaging, and pricing. These are just a few areas where the collection of small details contributes to building a well-formulated plan of action.
Just knowing what the competition and market is doing is not enough, it is equally important to understand how all of the pieces fit together. The ability to see the big picture is essential to developing an effective business strategy. Our strategic competitive intelligence services combine in-depth primary research findings with traditional and innovative analytical tools, providing a holistic view of the market and the competition.
There is market research and then there is market intelligence. Market intelligence builds on the market research framework, addressing the qualitative issues and providing intelligence that supports the decision-making process.
Market intelligence is derived from the stakeholders in a particular industry: ODMs, OEMs, suppliers, service providers, distributors and end users. By gathering intelligence directly from sources with first-hand knowledge, we are able to provide clients with an accurate and comprehensive view of the market that addresses the “why” and not just the “how much”.
Our market intelligence services are provided through a unique team approach that combines the industry’s best primary intelligence collectors with veteran market research professionals. Together these unique skill sets combine to deliver the most accurate and detailed picture of a given market.
As a full service competitive intelligence firm, we offer a number of consulting services that help our clients get the most out of their competitive intelligence functions.
Whether your company is looking to launch a competitive intelligence practice or benchmark your existing processes, structure, and output; we can help. Leveraging the extensive experience of our in-house competitive intelligence professionals and management consultants, we can help your company build a sustainable competitive intelligence function that is both impactful and relevant to the larger organization.