TECHNOLOGY

Deep Expertise Delivering Technology Insights

Not many industries move as fast, as or are as disruptive as, the tech industry – which is why leading technology firms partner with Sedulo Group to help build and maintain competitive advantage. Whether our clients are B2C or B2B, or technology-based or technology-enabled, Sedulo is ready to serve as a thought partner.


Combining Traditional & Innovative Research Methodologies

Combining methodologies enables Sedulo to obtain strategic competitive insights to support Feature & Functionality Assessments, Technical Teardowns, Product Roadmap Development, White Space Analysis, Win/Loss Analysis, Sales Enablement, Competitor Profiles, Pricing & Packaging, and more.

CASE STUDIES

COMPETITOR GTM ASSESSMENT

When a previous client allowed its understanding of key competitors to grow stale, the client re-engaged Sedulo to conduct competitor assessments of four key companies. Learn how Sedulo interviewed competitor sources and tested competitor products to deliver up-to-date, detailed intelligence on each of the competitors’ relevant product offerings.

PRICING AND PACKAGING STUDY

A leading technology company was considering a new pricing and packaging strategy, however they needed up-to-date and validated pricing insights on each of their top competitors. Learn how Sedulo leveraged its proven methodology to deliver actionable insights on competitor pricing methodology, price points, discounting, packaging, building, and more.

SALES ENABLEMENT PARTNERSHIP

In the midst of rapid growth, a leading player in an emerging technology segment engaged Sedulo to provide strategic sales enablement support. Learn how Sedulo utilized ongoing competitive research to deliver a win / loss analysis program with competitor battlecards, equipping the company’s sales team to more effectively compete.

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