Offerings To Maximize Competitive Advantage
Uncover Impactful Insights on Global Markets and Key Customers.
Whether you’re entering a new market or looking for opportunities to innovate and differentiate, Sedulo’s market intelligence services provide qualitative and quantitative insights on your market, your buyers, and your competition.
MAPPING THE MARKET LANDSCAPE
Sedulo goes beyond statistics and market share reports to piece together an accurate and up-to-date market landscape based on in-depth primary and secondary research. Sedulo delivers market insights which include forecast trends, threats & opportunities, innovation drivers, and more.
WIN/LOSS PROSPECT ANALYSIS
Sedulo’s Win / Loss Analysis provides detailed and reliable insights into why a company won or lost a sale. Sedulo’s experience in primary research guarantees detailed, candid feedback from the actual decision makers. In-house analytical capabilities ensure the Win / Loss intelligence is contextually relevant, including how it connects with the company’s Sell Against Strategy, Pricing Strategy, and SWOT Analysis.
VOICE OF CUSTOMER INSIGHTS
Sedulo’s VOC studies combine the benefits of quantitative research, the in-depth granularity of primary research, and best-in-class data analytics. Leveraging this innovative approach, Sedulo provides clients with a detailed understanding of customer decision criteria, unmet needs, pain points, perceptions, and more.
BUYER PERSONA DEVELOPMENT
Having a robust buyer persona can assist clients in effectively selling to target audiences. To develop these personas, Sedulo identifies and engages decision-makers, influencers, and end users to gain a qualitative point of view of current and future buyer needs, key value drivers, competitive dynamics, and the current buying process. Sedulo’s team then analyzes and compiles the findings to create audience insights.
WHAT’S AFTER NEXT ANALYSIS
While businesses try to answer, “What’s next?” – Sedulo is helping companies drive strategy and innovation by asking “What’s after next?” Sedulo’s proprietary analytical framework leverages competitive and market intelligence to identify white space opportunities using a systematic process which compares and analyzes multiple roadmaps against the needs identified by customers. The result is an opportunity matrix highlighting market and investment opportunities.
CHANNEL & PARTNER EVALUATION
Whether buying, selling, or distributing, it is important that companies have a full understanding of the many channels and partners on which their business relies. Sedulo’s intelligence collection capabilities and vertical market subject matter expertise enable our teams to provide clients with the reliable channel and partner assessments needed for making both strategic and tactical decisions.