3RD ANNUAL EDITION
2026 Life Sciences CI Survey Report
The results are in!
This year’s edition was shaped with direct input from a senior advisory committee of CI leaders from AbbVie, J&J Innovative Medicine, Sanofi, Gilead, Vertex Pharmaceuticals, and Pfizer.
Download the complete 2026 Life Sciences Competitive Intelligence Survey Report to see the full results, three-year trend comparisons, and correlation analysis behind this year’s findings.
- Industry benchmarks across six focus areas
- Year-over-year trend comparisons where available
- Correlation analysis on what actually drives CI impact
Download the Report
What’s inside the report
A complete view of the CI function
CI Organization
How CI functions are structured, staffed, and budgeted.
CI Practices
CI’s core objectives, delivery model, and the skills that matter most.
AI Utilization
AI maturity, ROI, tooling strategy, and adoption barriers.
Stakeholder Engagement
How CI engages stakeholders and drives strategic influence.
Vendor Engagement
How organizations select, budget for, and govern external CI vendors.
Industry Outlook
Where CI professionals see the function heading over the next five years.
A few things we learned
46.1%
of CI leaders now say CI plays a “critical and consistent role” in strategic planning, up from 41% in 2025.
91%
expect CI’s strategic importance to hold steady or grow over the next five years.
53.9%
report Applied or Developing AI usage, nearly double last year’s 29%.
7.8%
are skeptical AI will ever deliver measurable savings in CI, the smallest share in the survey.
Who should read this report
This report is designed for professionals responsible for shaping competitive strategy, including:
- CI & insights leads
- Commercial, marketing, and strategy teams
- Business development teams
- R&D and clinical strategy leaders
- CI vendors supporting life sciences organizations
If you make or influence competitive decisions, this report will help you understand where the industry is heading.
Download the 2026 Life Sciences Survey Report
Get the full dataset, cross-segment analysis, and actionable recommendations for strengthening CI’s influence across your organization.
