When Hypotheses Get in the Way: The Case for Evidence-First Problem Solving

Sedulo Group

Traditional hypothesis-based problem solving often relies too heavily on assumptions, leading to blind spots and bias. Sedulo Group’s Evidence-First Problem Solving flips the approach, collecting unbiased data up front to ensure strategies are grounded in reality, not guesswork

Benchmark Services: Custom Benchmarks Drive Strategic Performance

Sedulo Group

Generic benchmarks only tell part of the story. Sedulo’s custom benchmarking services go deeper, identifying the right metrics, peers, and insights to reveal true performance gaps and growth opportunities. By transforming raw data into actionable intelligence, we help companies turn benchmarking into a strategic advantage.

Market Size: How to Segment Demand to Win

Sedulo Group

Accurate market sizing is more than a number, it’s the foundation for smart strategy. By combining top-down data with bottom-up metrics and validating through competitive intelligence, businesses uncover where demand is shifting and where real growth opportunities lie. Sedulo’s RAMP UP framework makes those insights clear, defensible, and actionable.

SKU Rationalization: A Smarter Path to Margin Expansion and Growth

Sedulo Group

In today’s margin-pressured environment, brands have exhausted traditional cost-cutting tactics, offshoring, automation, outsourcing, and are still left searching for smarter ways to drive growth. The next big opportunity? Rationalizing bloated product portfolios. This blog explores how demand-driven SKU rationalization can reduce complexity, unlock hidden efficiencies, and deliver sustainable margin gains, without sacrificing customer experience, brand equity, or innovation. Discover how simplifying with purpose beats cutting for survival.

How Ramp Up Transforms Raw Data into Actionable Strategy

Sedulo Group

When it’s time to scale your intelligence function, speed and precision matter. “Ramp Up” outlines how to quickly build a robust early‑warning system using targeted monitoring, cross-functional application, and measurable impact metrics to keep pace with evolving markets and competitors.

Customer Research

The Power of Customer Research for Smarter Business Strategy

Sedulo Group

Harness the full potential of customer research to drive smarter business decisions. Dive into proven approaches, from surveys and interviews to ethnographic studies and data analytics, that uncover real customer needs and preferences. Learn how to turn these insights into effective strategies across product development, marketing, sales, and even corporate planning, ensuring your brand doesn’t just survive but thrives in today’s competitive landscape.

competitor pricing analysis

A Practical Guide to Benchmarking Unpublished Competitor Pricing

Sedulo Group

Uncovering unpublished competitor pricing is challenging, but not impossible. This guide offers a practical, step-by-step approach to collect, validate, and benchmark unpublished pricing using secondary research, customer and competitor interviews, and ethical mystery shopping. Learn how to turn fragmented data into actionable pricing intelligence that sharpens your strategy and improves win rates.