Continuous benchmarking replaces static, annual comparisons with ongoing performance tracking, helping organizations identify risks earlier and make more informed, timely strategic decisions.
AI in Life Sciences Competitive Intelligence: Where Companies Are Seeing Real Impact (and Where They’re Not)
Artificial intelligence is increasingly shaping life sciences competitive intelligence, but most organizations are still early in practical adoption. Sedulo Group’s research shows that while many CI teams see efficiency gains from AI, few have fully embedded it into standardized, decision-ready workflows.
2025 Life Sciences Competitive Intelligence Survey – What CI Leaders Are Prioritizing This Year
The 2025 Life Sciences CI Survey Report reveals how CI functions are evolving, highlighting structural trends, the strategic value organizations place on early threat detection, and the growing yet measured role of AI in shaping competitive insight and decision-making across the industry.
How to Benchmark Anything
Benchmarking doesn’t have to be overwhelming. This guide breaks down a simple, repeatable process to benchmark anything, from pricing to performance, so you can generate insights that actually move strategy forward.
The “Gold” PPT Slide Which Turns Research into Action
Turning insights into impact often comes down to one powerful slide, the “gold.” Learn how to craft a single, executive-ready slide that leads with the answer, sharpens your key insights, and transforms research findings into a clear business mandate.
Threat Matrix 101: How the Probability and Impact Matrix Improves Strategic Decision-Making
In an era of mounting uncertainty, the Probability and Impact Matrix empowers teams to move beyond gut instinct and align on where risks and opportunities deserve real attention. By plotting potential scenarios across likelihood and consequence, organizations unlock clarity in prioritization, and drive smarter, more focused strategic decisions.
Sedulo Confidence Rating Scale 101
The Sedulo Confidence Rating Scale gives your team a clear, common language to assess how much trust to put in intelligence, reducing ambiguity and bias. Use this 1-to-4 scale (plus Public and Analysis tiers) to prioritize insights, focus effort, and support stronger decisions.
Competitive Intelligence in Pharma: Best Practices for Launch Success
Bringing a new therapy to market is one of the riskiest bets in pharma, nearly one in three launches falls short of expectations, while 60% underperform when multiple therapies compete in the same space. Competitive intelligence (CI) isn’t just a tactical tool, when integrated early and continuously across development, it guides trial design, shapes payer strategy, and equips commercial teams to pivot ahead of competitive threats.
How to Determine If Your Strategic Goals Are Feasible
Every strategic goal may sound compelling, but without a rigorous feasibility check, organizations risk misallocating time, resources, and focus. By evaluating demand, operational readiness, and commercial viability before execution, leaders can filter out weak initiatives and align efforts with long-term impact.
How to Create a Market Landscape that Moves the Needle
Discover how a well-crafted market landscape stops being a static competitor chart and becomes a strategic engine for foresight and confident decision-making. By combining profiles, trend signals, and GTM patterns, the post reveals how leaders can spot hidden opportunities and outmaneuver disruption.