Unlock the power of your customers’ voices to shape winning strategies. Learn how to systematically capture and analyze customer feedback, from surveys and interviews to social channels, and transform those insights into informed decisions. Discover ways to align product development, marketing, sales, and competitive positioning with real-world needs, so your organization isn’t guessing what matters, it’s responding with confidence.
Beyond the Dashboard: Next-Level Foresight through Primary Research Driven Early Warning System
What if you could anticipate competitor moves, market shifts and changing customer preferences, not react to them? Discover how integrating primary research into your Early Warning System empowers predictive intelligence, transforming reactive monitoring into proactive strategy.
What the Best Pharma Competitive Intelligence Companies All Have in Common
In a high-stakes, fast-moving pharma landscape, the best competitive intelligence partners do more than deliver data, they drive strategy. This post outlines eight essential traits that set leading CI firms apart, based on real-world buyer insights and evolving industry demands.
Pharma CI Conference 2024: Comprehensive Summary Report
At the Pharma CI Conference (Sept 25–26, 2024), leaders discussed how shifts like the IRA’s impact on drug pricing, AI in R&D, and shifting regulatory regimes are reshaping life sciences CI. Read this summary to grasp the conference’s breakout trends and strategic implications.
Pharmaceutical Primary Intelligence to Enhance Competitive Landscape Development
Pharmaceutical companies need more than public data to stay ahead. Learn how integrating pharmaceutical primary intelligence fills critical gaps and uncovers real-time competitive insights.
Competitor Pricing Analysis: The Complete Strategic Guide
Competitive insight isn’t one-size-fits-all. We delve into multi‑pronged data collection, covering pricing, packaging, discounts, and bundling, to identify optimal tactics across segments and contexts. This post breaks down how to benchmark pricing strategies and create differentiated value propositions.
Know where your competitors are conducting clinical trials!
Through analysis of IO clinical trials (2018–2022), we reveal how top‑20 pharma concentrate on mAb trials globally, while smaller firms explore innovative modalities like BsAb and CAR‑T, and how China is emerging as an IO hub. These patterns offer strategic cues for reshaping your trial portfolio and R&D focus.
Accelerated Approval Pathway Part 1
This first article, part of a three-post series, focusses on need for such a meeting and underlines the impact of accelerated approvals in the field of Oncology.
Competitive Intelligence Scoping
Increasingly, employees at all levels of the organization are being called upon to support the competitive intelligence function. Will you be ready? Will you know what to say? What to ask? Read more to learn how to increase effectiveness by simply asking the right questions.
COVID-19 Impact on Pharma: A Q2 Earnings Narrative
The COVID-19 pandemic has had a very strong impact on all global economies across multiple sectors. Its impact on the US Pharma industry was significant in the first quarter, causing most companies to adjust and realign their businesses in response to the outbreak. The pandemic not only had a direct impact on Q1 revenues, but also affected overall drug development …