Case Studies

The Situation ____________ A Cloud 50 technology company recognized that its sales teams were losing ground to the competition due to a lack of in-depth competitor knowledge. Sales reps struggled to articulate their product’s unique advantages, fumbled with objections based on competitor features, and missed opportunities to expose competitor weaknesses. The Solution ____________ Sedulo partnered with the company, delivering technical …

The Situation ____________ A MedTech company was preparing for a new medical device market entrant who infringed on the company’s current and future market share. Sedulo was selected to conduct a strategic simulation exercise in order to help the company develop likely competitor scenarios and strategies for market entry, as well as possible responses. Finally, Sedulo was tasked with developing …

Background & Overview ____________ A retail segment leader's growth and strategy team identified a lucrative new market for expansion but faced significant obstacles hindering a successful market entrance. Key questions loomed: "What are the current market conditions?" "What is the size of the market, and who dominates it?" "What barriers must be overcome, and when is the best time to ...

Background & Overview ____________ A Global 2000 retail and supply chain company aimed to navigate the complexities of entering a strategic EMEA market. In anticipation of the removal of U.S. sanctions and the competition of other major U.S. corporations eyeing the same market, the company sought a strategic partner. Their goal was to prepare meticulously for a triumphant market entry. ...

Background & Overview ____________ A pharmaceutical company on the Forbes Global 2000 list received two new patents on one of their marketed drugs; however, the company was concerned about their competitors' plans to develop related products in a specific disease area. The company urgently needed a deeper understanding of competitive activities and turned to Sedulo Group for help. Program Approach ...