The Situation
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A leading pharmaceutical company sought to map, understand, and monitor its competitors’ activities and plans for digital health and connected devices sharing information with caregivers and healthcare providers. The company knew that its competitors were working to increase the use of integrated patient solutions in key areas. Still, they needed a partner who could provide current and validated insights to keep them abreast of their competitors’ strategies and developments.
The Solution
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Sedulo implemented a year-long comprehensive monitoring program to meet the client’s needs. The engagement began with primary and secondary research to capture the competitive landscape. Sedulo’s project team then proactively monitored market and competitor developments by sifting through publicly published information and engaging high-value competitor sources to gain and validate insights on key research topics. The research focused on relevant pharmaceutical companies, healthcare providers, payers, and telehealth providers in the US and EU.
The Success
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The result was a series of regular reports, quarterly summaries, coverage of industry events, and email alerts conveying time-sensitive news, developments, and activities. The clear value delivered led the client to re-engage Sedulo for an annual monitoring program.
Sedulo’s digital health monitoring program covered a range of research topics, including competitors’ current use of integrated patient technology, digital health within competitors’ business objectives, competitor business models for digital health services, competitor investments in digital health, competitors’ future plans for digital health, regulatory issues for digital health devices, payer and health plan involvement, and current and pending programs and partnerships. This data-driven approach delivered a comprehensive understanding of their competitors’ strategies and developments, enabling them to make informed strategic decisions and maintain a competitive edge in the digital health space.