The Situation
A US-based chemical manufacturer needed to discover new opportunities and develop a successful market growth strategy.
The Solution
Sedulo conducted a market assessment with a focus on three areas: new markets, new products, and new go-to-market approaches.
Sedulo began by sifting through publicly published information for key insights on market dynamics, new opportunities, key players, etc. (see Right for topics). Leveraging initial findings, Sedulo’s Primary Research Specialists identified and interviewed high-value sources (e.g., subject matter experts, competitor employees, customers, and suppliers) to gain validated insights. Sources ranged from C-suite executives to local managers.
Upon completion of the research, Sedulo conducted strategic analysis and applied data-visualization to produce an executive-ready report market assessment report.
Market Intelligence
- Projected growth rate for the market
- How is the market evolving?
- New services/solutions customers expect
Market & Competitor Dynamics
- Top competitors in the market
- Competitors’ target customer
- Key opportunities, trends, and barriers
- Which segments of the market are growing/shrinking? Why?
- What are the drivers of market change?
Competitor Profiles (x6)
- Competitor strengths and weaknesses
- Sales approach
- Product roadmap
White Space Opportunities
- Identify attractive markets to enter
- Identify promising product offerings to add
- Identify new routes-to-market
The Success
The client received key insights and detailed findings on market dynamics, White Space opportunities, competitive dynamics, and profiles on six key competitors. At the conclusion of the program, the client was equipped to develop a successful market growth strategy.