The Situation
A pharmaceutical company with a broad oncology and hematology portfolio sought to move beyond a static view of competitor sales force structures and develop a continuously validated understanding of how competitors were organizing, scaling, and deploying commercial resources. Having already partnered with Sedulo to establish a baseline view of competitor oncology sales forces, the client engaged Sedulo to extend this work through ongoing monitoring, primary intelligence, and strategic analysis to uncover emerging moves that could impact competitive advantage and share of voice in the U.S. market.
The Solution
Sedulo designed a proactive intelligence program focused on seven key oncology competitors, integrating continuous primary and secondary research with rapid-turn monitoring and executive-ready reporting.
- Proactive Sales Force Monitoring
Sedulo validated and supplemented syndicated data with primary research and continuous secondary monitoring to assess competitor sales force size, structure, deployment models, and potential expansion strategies. The team also explored creative scenarios for how competitors could rapidly shift resources to scale commercial operations.
- Ongoing Intelligence and Rapid Alerts
Sedulo monitored external sources for job postings, organizational changes, announcements, and emerging roles, delivering ad hoc updates and flash alerts on late-breaking intelligence tied to top-priority client questions.
- Quarterly Executive Reporting
Sedulo delivered quarterly summaries highlighting changes to the established baseline, developments of strategic importance, source transparency, confidence ratings, and key verbatims. Reports included executive dashboards, data visualization, comprehensive presentations, and clearly categorized primary research findings.
The Impact
The client gained a continuously updated, high-confidence view of how seven key competitors were structuring and evolving their U.S. oncology sales forces. Sedulo’s program enabled earlier detection of competitor expansion signals, sharper commercial planning, and stronger decision-making around resource deployment and share-of-voice strategy.