The Situation
A global technology company sought to refine its pricing and product strategy amid intense competitive pressures. The client needed validated, actionable intelligence on competitor pricing, packaging structures, and value propositions in three critical areas: payments, identity, and compliance. They required validated, actionable intelligence to inform strategic decisions. They partnered with Sedulo Group to uncover deep insights into competitors’ offerings, positioning, and pricing strategies.
The Solution
Sedulo Group implemented a structured research approach, including:
- Stakeholder Interviews: Engaged directly with key client stakeholders to identify knowledge gaps, align strategic priorities, and refine research objectives.
- Competitor Research (Buy-Side Approach): Conducted targeted interactions with competitor sales personnel, utilizing a buy-side methodology to uncover detailed insights into competitors’ pricing strategies, bundling practices, product differentiation, value propositions, and market positioning.
- Strategic Analysis & Insight Development: Leveraged Sedulo’s proprietary 4-I Framework to seamlessly integrate secondary market research with primary competitive intelligence. This robust analytical process transformed raw data into actionable intelligence, impactful insights, and clear strategic implications.
- Competitor Insights Report: Developed a visually engaging, executive-ready report highlighting detailed competitor analyses, strategic recommendations, and clear data visualizations for rapid decision-making.
The Success
Armed with Sedulo’s validated pricing and packaging insights, the technology leader successfully:
- Optimized their pricing strategy, driving enhanced competitive positioning and revenue growth.
- Developed more compelling value propositions, clearly differentiating their offerings from competitors.
- Enhanced internal alignment across sales, marketing, and product teams, enabling cohesive, data-driven strategic decisions.
Sedulo’s insights significantly strengthened the client’s market approach, directly contributing to increased customer wins, improved pricing leverage, and sustainable competitive advantage.