Background
A leading health information technology network, operating within a dynamic and innovation-driven healthcare ecosystem, needed greater visibility into how its top competitors were evolving. The organization was facing heightened market complexity, with peer companies expanding service portfolios in areas such as Prior Authorization, Specialty Medications, and Real-Time Prescription Benefits.
Leadership sought to address several critical strategic questions:
- What capabilities were competitors building, buying, or bundling?
- How were they positioning themselves against this client’s offerings?
- What metrics signaled traction—and where?
- What emerging models or ecosystem plays posed potential threats?
To support proactive planning, the client required partner-led research that moved beyond surface-level monitoring. They needed validated, forward-looking intelligence from inside the competitive landscape.
Solution
Sedulo Group developed and executed a customized Competitor Strategy Deep-Dive program. This engagement blended high-quality primary intelligence collection with strategic analysis and data-rich reporting to address the client’s pressing knowledge gaps.
Key elements included:
- Primary Research via Sedulo’s Persistent Source Network™
Sedulo conducted conversational interviews with key stakeholders across competitors’ strategy, innovation, and product teams. These included both current and former employees as well as ecosystem partners. - Targeted Secondary Research
Public disclosures, press releases, financial documents, and third-party data sources were used to supplement and validate findings, as well as to guide source targeting. - Strategic Analysis & Reporting
Insights were mapped against frameworks including SWOT, Threat Matrices, and Product Funnels to surface implications and risks. Custom-built deliverables included:- Executive summary dashboards
- Detailed findings by competitor and research theme
- Verbatim source notes with reliability ratings
- Visualizations designed for C-suite audiences
- High-Priority Intelligence Areas
Sedulo focused on questions surrounding market traction, pricing models, new product launches, stakeholder engagement strategies (especially in payer and life sciences), and potential disruptive moves.
Outcomes
The Sedulo engagement equipped the client with:
- Strategic Foresight
Deep insight into the plans and positioning of emerging and established competitors helped the client stay ahead of market shifts. - Enhanced Decision-Making
Validated intelligence guided strategic planning efforts, product roadmap decisions, and ecosystem partnership assessments. - Improved Competitive Readiness
The organization was able to refine its messaging and value proposition in light of specific competitor movements and stakeholder expectations. - Stronger Internal Alignment
Executive teams leveraged Sedulo’s visual and verbal reporting tools to foster shared understanding and drive consensus on key initiatives.
Senior Strategy Leader, Health Tech Network
Sedulo’s insights didn’t just fill gaps—they elevated our ability to anticipate competitor moves and plan with greater confidence.