Below you'll find a list of all posts that have been tagged as “customer research”
The Situation ____________ A leading biopharmaceutical company preparing to launch a novel therapy in oncology rare disease indications faced a critical gap: their internal competitive intelligence (CI) function was underdeveloped and lacked the integration required to support a successful launch. With clinical data in hand and a commercial launch targeted for the following year, the client sought a more mature …
The Situation ____________ A global leader in human capital management (HCM) solutions needed to accelerate its growth within middle and upper-market segments. To effectively differentiate itself from competitors, the company required clear, validated insights into the Total Cost of Ownership (TCO) and Return on Investment (ROI) of competitive offerings. Facing a fragmented and complex competitive marketplace, the client sought Sedulo …
