Competitive Intelligence in Pharma: Best Practices for Launch Success

Sedulo Group

Bringing a new therapy to market is one of the riskiest bets in pharma, nearly one in three launches falls short of expectations, while 60% underperform when multiple therapies compete in the same space. Competitive intelligence (CI) isn’t just a tactical tool, when integrated early and continuously across development, it guides trial design, shapes payer strategy, and equips commercial teams to pivot ahead of competitive threats.

The Complete Guide to Pharmaceutical Launch Planning

Sedulo Group

Pharmaceutical launches carry far-reaching risk and opportunity, demanding strategic precision from early development through to market entry. Sedulo’s guide outlines how integrating competitive intelligence, market insights, and cross-functional alignment across four stages can help transform high stakes into sustainable success.

Strategic Intelligence Equips Cardiovascular Client to Navigate Market Disruption from New Entrants and Generics

Sedulo GroupCase Studies

A U.S.-based biopharmaceutical company faced competitive pressure from upcoming cardiovascular product launches and looming generic entry. Sedulo Group delivered targeted intelligence on competitor strategies, generic threats, and market vulnerabilities through a customized monitoring program. Armed with these insights, the client implemented counter-launch tactics, adjusted pricing and distribution, and protected its market position