Benchmarking doesn’t have to be overwhelming. This guide breaks down a simple, repeatable process to benchmark anything, from pricing to performance, so you can generate insights that actually move strategy forward.
The “Gold” PPT Slide Which Turns Research into Action
Turning insights into impact often comes down to one powerful slide, the “gold.” Learn how to craft a single, executive-ready slide that leads with the answer, sharpens your key insights, and transforms research findings into a clear business mandate.
Threat Matrix 101: How the Probability and Impact Matrix Improves Strategic Decision-Making
In an era of mounting uncertainty, the Probability and Impact Matrix empowers teams to move beyond gut instinct and align on where risks and opportunities deserve real attention. By plotting potential scenarios across likelihood and consequence, organizations unlock clarity in prioritization, and drive smarter, more focused strategic decisions.
Sedulo Confidence Rating Scale 101
The Sedulo Confidence Rating Scale gives your team a clear, common language to assess how much trust to put in intelligence, reducing ambiguity and bias. Use this 1-to-4 scale (plus Public and Analysis tiers) to prioritize insights, focus effort, and support stronger decisions.
How to Determine If Your Strategic Goals Are Feasible
Every strategic goal may sound compelling, but without a rigorous feasibility check, organizations risk misallocating time, resources, and focus. By evaluating demand, operational readiness, and commercial viability before execution, leaders can filter out weak initiatives and align efforts with long-term impact.
How to Create a Market Landscape that Moves the Needle
Discover how a well-crafted market landscape stops being a static competitor chart and becomes a strategic engine for foresight and confident decision-making. By combining profiles, trend signals, and GTM patterns, the post reveals how leaders can spot hidden opportunities and outmaneuver disruption.
How to Win Your Market with Competitive Wargames
Wargaming in business turns strategy sessions into live simulations, where teams role-play competitors to test assumptions, anticipate moves, and sharpen responses before real pressure hits. Sedulo’s article shows how this structured form of competitive rehearsal adds depth to analysis, transforming theory into actionable foresight.
Win/Loss Program Delivers Strategic Pricing Insight for Global Software and Services Firm
The Situation A global technology company with a stronghold in the enterprise segment was seeking to strengthen its performance in the small-to-mid-market (SMM) space. While large enterprise deals followed expected patterns, outcomes in the SMM segment were less predictable, revealing a need to better understand the buying behaviors and competitive dynamics influencing those decisions. Leadership engaged Sedulo Group to uncover: …
How to Use Competitive Intelligence to Identify Threats and Weaknesses
In today’s fast-moving markets, competitive intelligence paired with a SWOT framework gives you the tools to detect threats before they become crises. By mapping vulnerabilities, scoring signal strength, and tying each threat to specific business assets and responses, teams move from reaction to strategy.
Competition SWOT Analysis: Use Customer Intelligence to Spot Threats and Opportunities
Instead of treating SWOT as a static checklist, a Competition SWOT Analysis grounds strengths, weaknesses, opportunities, and threats in real customer experience and competitive dynamics. By listening to customers, spotting early warning signals, and mapping unmet demand, businesses can turn insights into prioritized actions that sharpen positioning and fuel measurable growth.