Below you'll find a list of all posts that have been tagged as “business services”
Uncovering unpublished competitor pricing is challenging, but not impossible. This guide offers a practical, step-by-step approach to collect, validate, and benchmark unpublished pricing using secondary research, customer and competitor interviews, and ethical mystery shopping. Learn how to turn fragmented data into actionable pricing intelligence that sharpens your strategy and improves win rates.
Background A leading global food manufacturer faced challenges with an increasingly complex product portfolio, resulting in operational inefficiencies, diluted brand focus, and suboptimal profitability. Traditional SKU rationalization methods, which focused primarily on internal financial metrics, had failed to capture the full strategic value of each product. The client sought a more holistic, data-driven approach to optimize their SKU portfolio without …
Unlock the power of your customers’ voices to shape winning strategies. Learn how to systematically capture and analyze customer feedback, from surveys and interviews to social channels, and transform those insights into informed decisions. Discover ways to align product development, marketing, sales, and competitive positioning with real-world needs, so your organization isn’t guessing what matters, it’s responding with confidence.
What if you could anticipate competitor moves, market shifts and changing customer preferences, not react to them? Discover how integrating primary research into your Early Warning System empowers predictive intelligence, transforming reactive monitoring into proactive strategy.
The Situation A European telecom provider engaged Sedulo Group to conduct research on the sales, offering, and distribution footprint of a telecommunications product across more than 30 European countries. The client needed to determine: Whether the product was being offered or installed in specific European markets, with priority placed on the Netherlands, Germany, and Belgium. Whether any Dutch entities (subsidiaries …
A global HCM leader partnered with Sedulo to benchmark total cost of ownership (TCO) and ROI, fortifying its market offer against competitors. Our validated intelligence enabled the client to refine messaging, pricing, and value proposition, driving accelerated growth and outperforming the competition
Background A leading health information technology network, operating within a dynamic and innovation-driven healthcare ecosystem, needed greater visibility into how its top competitors were evolving. The organization was facing heightened market complexity, with peer companies expanding service portfolios in areas such as Prior Authorization, Specialty Medications, and Real-Time Prescription Benefits. Leadership sought to address several critical strategic questions: What capabilities …
The Situation A major national telecommunications company sought to gain validated and detailed insight into how its competitors were offering financing on mobile devices across the U.S. market. In an increasingly price-sensitive and digitally driven retail landscape, it was critical for the company to understand the nuances of competitor offers across: Multiple credit tiers Retail channels (in-store and online) Geographic …
In this case study, Sedulo Group partnered with a U.S.-based chemical manufacturer to uncover new market opportunities and craft a robust growth strategy. By combining secondary research with in-depth interviews from C-suite executives to local managers, Sedulo delivered actionable insights into market dynamics, competitor strategies, and white space opportunities, empowering the client to make informed strategic decisions.
Increasingly, employees at all levels of the organization are being called upon to support the competitive intelligence function. Will you be ready? Will you know what to say? What to ask? Read more to learn how to increase effectiveness by simply asking the right questions.
