The Situation A European telecom provider engaged Sedulo Group to conduct research on the sales, offering, and distribution footprint of a telecommunications product across more than 30 European countries. The client needed to determine: Whether the product was being offered or installed in specific European markets, with priority placed on the Netherlands, Germany, and Belgium. Whether any Dutch entities (subsidiaries …
Capturing Market Growth: How Validated TCO & ROI Insights Helped a Global HCM Leader Outperform Competitors
A global HCM leader partnered with Sedulo to benchmark total cost of ownership (TCO) and ROI, fortifying its market offer against competitors. Our validated intelligence enabled the client to refine messaging, pricing, and value proposition, driving accelerated growth and outperforming the competition
Empowering Strategic Planning Through Competitive Intelligence
Background A leading health information technology network, operating within a dynamic and innovation-driven healthcare ecosystem, needed greater visibility into how its top competitors were evolving. The organization was facing heightened market complexity, with peer companies expanding service portfolios in areas such as Prior Authorization, Specialty Medications, and Real-Time Prescription Benefits. Leadership sought to address several critical strategic questions: What capabilities …
Competitive Financing Insights through Nationwide Mystery Shopping
The Situation A major national telecommunications company sought to gain validated and detailed insight into how its competitors were offering financing on mobile devices across the U.S. market. In an increasingly price-sensitive and digitally driven retail landscape, it was critical for the company to understand the nuances of competitor offers across: Multiple credit tiers Retail channels (in-store and online) Geographic …
Chemical Manufacturer Discovers New Opportunities with Sedulo’s Market Assessment
In this case study, Sedulo Group partnered with a U.S.-based chemical manufacturer to uncover new market opportunities and craft a robust growth strategy. By combining secondary research with in-depth interviews from C-suite executives to local managers, Sedulo delivered actionable insights into market dynamics, competitor strategies, and white space opportunities, empowering the client to make informed strategic decisions.
Competitive Intelligence Scoping
Increasingly, employees at all levels of the organization are being called upon to support the competitive intelligence function. Will you be ready? Will you know what to say? What to ask? Read more to learn how to increase effectiveness by simply asking the right questions.
Strategic Considerations for a World in Flux
Before COVID-19 transpired executives were concerned with their strategic assumptions and the results of getting them wrong. A February 2020 Gartner study cited lack of confidence in strategic assumptions as the leading corporate risk among senior executives across a diverse set of industries and global geographies in Q4 2019. A strategic assumption can be defined as the unstated belief that something is likely to occur to enable an achievable strategic goal. Depending on the …
Lessons Learned from The Great Recession
While times are tough and it seems as if the economy is in freefall, the fact remains – customers are still making financial choices on what, where, and how much to spend. The mental calculus is changing, however, there is no need to panic, we have seen this before. A little over ten years ago, before joining the Sedulo team, …
Selective Insights – Part 2
Battling Bias The danger of Selective Insights is not limited to the government sector; it can prove costly in the business world as well. A few years ago, my firm was hired by a large software company to conduct research on a new money-management product their key competitor was rumored to be developing. The client was worried because they believed …
Selective Insights – Part 1
A Costly Example It was 2003. I was stationed in the Middle East serving as the Special Projects Officer for the Resident Office of Counterterrorism, where I ran HUMINT operations for the US military. I recall vividly how I, my colleagues, and the nation watched as top government officials, including Former Secretary of State Colin Powel, paraded satellite photos of …
