Voice of Customer

Enhancing Competitive Strategy with Voice of Customer Programs

Sedulo Group

Unlock the power of your customers’ voices to shape winning strategies. Learn how to systematically capture and analyze customer feedback, from surveys and interviews to social channels, and transform those insights into informed decisions. Discover ways to align product development, marketing, sales, and competitive positioning with real-world needs, so your organization isn’t guessing what matters, it’s responding with confidence.

Mapping Telecom Product Distribution Across the EU

Sedulo GroupCase Studies

The Situation A European telecom provider engaged Sedulo Group to conduct research on the sales, offering, and distribution footprint of a telecommunications product across more than 30 European countries. The client needed to determine: Whether the product was being offered or installed in specific European markets, with priority placed on the Netherlands, Germany, and Belgium. Whether any Dutch entities (subsidiaries …

Capturing Market Growth

Capturing Market Growth: How Validated TCO & ROI Insights Helped a Global HCM Leader Outperform Competitors

Sedulo GroupCase Studies

A global HCM leader partnered with Sedulo to benchmark total cost of ownership (TCO) and ROI, fortifying its market offer against competitors. Our validated intelligence enabled the client to refine messaging, pricing, and value proposition, driving accelerated growth and outperforming the competition

Empowering Strategic Planning Through Competitive Intelligence

Sedulo GroupCase Studies

Background A leading health information technology network, operating within a dynamic and innovation-driven healthcare ecosystem, needed greater visibility into how its top competitors were evolving. The organization was facing heightened market complexity, with peer companies expanding service portfolios in areas such as Prior Authorization, Specialty Medications, and Real-Time Prescription Benefits. Leadership sought to address several critical strategic questions: What capabilities …

Competitive Financing Insights through Nationwide Mystery Shopping

Sedulo GroupCase Studies

The Situation A major national telecommunications company sought to gain validated and detailed insight into how its competitors were offering financing on mobile devices across the U.S. market. In an increasingly price-sensitive and digitally driven retail landscape, it was critical for the company to understand the nuances of competitor offers across: Multiple credit tiers Retail channels (in-store and online) Geographic …

Competitive Intelligence Scoping

Heath Gross

Increasingly, employees at all levels of the organization are being called upon to support the competitive intelligence function. Will you be ready? Will you know what to say? What to ask? Read more to learn how to increase effectiveness by simply asking the right questions.

Strategic Considerations for a World in Flux

Sedulo Group

Before COVID-19 transpired executives were concerned with their strategic assumptions and the results of getting them wrong.   A February 2020 Gartner study cited lack of confidence in strategic assumptions as the leading corporate risk among senior executives across a diverse set of industries and global geographies in Q4 2019. A strategic assumption can be defined as the unstated belief that something is likely to occur to enable an achievable strategic goal. Depending on the …

Lessons Learned from The Great Recession

Sedulo Group

While times are tough and it seems as if the economy is in freefall, the fact remains – customers are still making financial choices on what, where, and how much to spend. The mental calculus is changing, however, there is no need to panic, we have seen this before. A little over ten years ago, before joining the Sedulo team, …