Pricing & Packaging Insights

Pricing & Packaging Insights Help a Global Tech Leader Outperform Competitors

Sedulo GroupCase Studies

A global technology company partnered with Sedulo Group to gain validated, actionable intelligence on competitor pricing, packaging, and value propositions across payments, identity, and compliance. Through targeted buy-side research and strategic analysis, Sedulo delivered detailed insights into competitor strategies and product differentiation. As a result, the client optimized pricing, sharpened its value propositions, and strengthened internal alignment, driving improved market performance and competitive advantage.

Voice of Customer

Digital Solutions Company Strengthens Competitive Positioning with Real Voice-of-Customer Insights

Sedulo GroupCase Studies

Sedulo strengthened a digital solutions firm’s positioning with a targeted Voice‑of‑Customer Loss Survey. The program combined quantitative and qualitative intelligence to uncover decision criteria, competitor perceptions, and customer pain points, resulting in insights that directly informed product and messaging strategies