Below you'll find a list of all posts that have been tagged as “medical tech / device”
Background A leading medical aesthetics company sought to prepare for a significant competitive disruption: the anticipated entry of a rival global manufacturer into the U.S. market. The client understood that this competitor’s entry would be accompanied by assertive marketing, differentiated product claims, and a well-funded commercial strategy, threatening to erode its market share and customer loyalty. To defend its position …
The Situation A global medical device manufacturer sought to deepen its competitive intelligence in the gastrointestinal (GI) space. As market dynamics evolved rapidly, driven by innovation in imaging systems, increased digitization, and shifting regulatory environments, the client aimed to benchmark its own R&D and sales strategies against key competitors in the GI medical device category. They needed to understand: How …
Facing a disruptive new entrant infringing on future market share, a MedTech firm turned to Sedulo Group for clarity and confidence. Using deep desk research and engaging high-value competitor sources, Sedulo applied its signature “THINK, ACT, BEAT” simulation methodology during a two-day strategic workshop.
