Below you'll find a list of all posts that have been tagged as “secondary research”
When heightened competition threatened a coop-owned business, Sedulo delivered a multi-phase deep-dive CI initiative. Leveraging stakeholder interviews and primary research via its Persistent Source Network™, the team validated real-time intelligence and unearthed key competitive threats and opportunities. Leadership gained clarity to anticipate rival moves and enhance strategic positioning.
In the highly dynamic pet food market, Sedulo equipped a leading brand with deep CI throughout its brand planning cycle. Leveraging competitive benchmarking and primary market insights, the brand secured a sharper strategy and positioned itself decisively ahead of rival offerings.
By developing detailed battlecards for three key competitors, Sedulo equipped an information security firm’s sales team with insights into pricing, packaging, roadmaps, messaging, and feature comparisons, enabling more confident rebuttals and a sharper competitive edge.
Leveraging a dual approach of secondary research and Primary Research using Sedulo’s Persistent Source Network™, this project delivered a comprehensive landscape intelligence program for PAH. It mapped evolving competitive pipelines, differentiators, and trial activity to support strategic decision-making in a complex therapeutic area.
