Below you'll find a list of all posts that have been tagged as “secondary research”
The Situation ____________ A leading pet food company was facing intensifying competition and needed comprehensive competitive intelligence on a key competitor to inform its upcoming brand planning cycle. The company required in-depth insights on competitors’ product plans, marketing tactics, and sales strategies to shape its strategic sales initiatives and ensure its brand plan would keep them a step ahead. The …
The Situation ____________ An information security company needed up-to-date, actionable competitive intelligence to give their sales teams an edge in the highly competitive application security market. The Solution ____________ The company partnered with Sedulo to develop in-depth battlecards on three key competitors . Sedulo’s approach combined: Secondary Research: Scouring competitor websites, industry resources, etc. to establish a baseline. Sedulo’s Persistent Source …
The Situation ____________ After receiving two new patents on one of their marketed drugs, a Global 2000 pharmaceutical company sought to partner with a highly-qualified competitive strategy firm that could deliver up-to-date, fully-validated intelligence on competitors’ plans to develop a related product for PAH. The client engaged Sedulo to build a competitive landscape for PAH. The Solution ____________ In order …
