A study found that on average companies spend only six hours over the entire life cycle of their product developing their pricing and packaging strategy, in contrast with other research that indicates that pricing and packaging is the top determining factor for 87% of customers when making purchasing decisions. While there are several factors that should be considered when developing …
Know where your competitors are conducting clinical trials!
Introduction: Sedulo Group recently analyzed clinical trials for unapproved primary immuno-oncology (IO) drugs. Our analysis of global data gathered from multiple trial registries provided a compelling snapshot of the recent IO clinical landscape and prompted several unanswered questions regarding future evolution and the impact on manufacturers competing in the space. Our Approach to this Analysis: We started by analyzing pharma-sponsored …
Strategic Considerations for a World in Flux
Before COVID-19 transpired executives were concerned with their strategic assumptions and the results of getting them wrong. A February 2020 Gartner study cited lack of confidence in strategic assumptions as the leading corporate risk among senior executives across a diverse set of industries and global geographies in Q4 2019. A strategic assumption can be defined as the unstated belief that something is likely to occur to enable an achievable strategic goal. Depending on the …
Six Degrees of Connection
Improve the ROI and sustainability of competitive intelligence in your organization by linking CI to Strategy using six analytical tools. In order to increase the ROI, and thus the sustainability, of Competitive Intelligence (CI) within your organization, it is essential to link research with strategy. While there is a growing dialogue concerning the need to increase the impact of CI …