Sedulo Group’s pricing intelligence provides actionable insights into competitor pricing and packaging strategies. By conducting in-depth interviews with key competitor, market, and customer sources, as well as active engagement in competitor sales processes, Sedulo helps businesses understand competitor pricing models, packaging strategies, discounting practices, and GTM tactics, information not typically found in the public domain.
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Unlike traditional practices of gathering competitor pricing from publicly available data, Sedulo gathers intelligence from deep, confidential interviews with key sources. Whether it’s a potential buyer working through the sales process, a current or former customer, or active source within competitor’s organization, this approach gives companies an up-to-date and validated view into competitor pricing across different customer personas, packaging strategies, and discounting methods.
Whether you’re looking to tactically outmaneuver key competitors or develop a differentiated pricing and packaging strategy for the future, Sedulo’s pricing intelligence is designed to meet your needs. Not only does Sedulo specialize in uncovering key pricing insights, we consult with our clients to conduct competitor price benchmarking, assess customer willingness to pay, and guide our clients’ pricing strategy based on validated customer and competitor insights.