Below you'll find a list of all posts that have been tagged as “business services”
The Situation A major national telecommunications company sought to gain validated and detailed insight into how its competitors were offering financing on mobile devices across the U.S. market. In an increasingly price-sensitive and digitally driven retail landscape, it was critical for the company to understand the nuances of competitor offers across: Multiple credit tiers Retail channels (in-store and online) Geographic …
In this case study, Sedulo Group partnered with a U.S.-based chemical manufacturer to uncover new market opportunities and craft a robust growth strategy. By combining secondary research with in-depth interviews from C-suite executives to local managers, Sedulo delivered actionable insights into market dynamics, competitor strategies, and white space opportunities, empowering the client to make informed strategic decisions.
Competitive insight isn’t one-size-fits-all. We delve into multi‑pronged data collection, covering pricing, packaging, discounts, and bundling, to identify optimal tactics across segments and contexts. This post breaks down how to benchmark pricing strategies and create differentiated value propositions.
Increasingly, employees at all levels of the organization are being called upon to support the competitive intelligence function. Will you be ready? Will you know what to say? What to ask? Read more to learn how to increase effectiveness by simply asking the right questions.
Before COVID-19 transpired executives were concerned with their strategic assumptions and the results of getting them wrong. A February 2020 Gartner study cited lack of confidence in strategic assumptions as the leading corporate risk among senior executives across a diverse set of industries and global geographies in Q4 2019. A strategic assumption can be defined as the unstated belief that something is likely to occur to enable an achievable strategic goal. Depending on the …
While times are tough and it seems as if the economy is in freefall, the fact remains – customers are still making financial choices on what, where, and how much to spend. The mental calculus is changing, however, there is no need to panic, we have seen this before. A little over ten years ago, before joining the Sedulo team, …
Battling Bias The danger of Selective Insights is not limited to the government sector; it can prove costly in the business world as well. A few years ago, my firm was hired by a large software company to conduct research on a new money-management product their key competitor was rumored to be developing. The client was worried because they believed …
A Costly Example It was 2003. I was stationed in the Middle East serving as the Special Projects Officer for the Resident Office of Counterterrorism, where I ran HUMINT operations for the US military. I recall vividly how I, my colleagues, and the nation watched as top government officials, including Former Secretary of State Colin Powel, paraded satellite photos of …
Over the last several years there have been a number of interesting articles written about breaking down information silos, in fact, I have even used that term myself in the past. However, the more I work with clients attempting to overcome the information silo dilemma, I am convinced the emphasis should instead be on connecting information silos. Let’s face it, …
Improve the ROI and sustainability of competitive intelligence in your organization by linking CI to Strategy using six analytical tools. In order to increase the ROI, and thus the sustainability, of Competitive Intelligence (CI) within your organization, it is essential to link research with strategy. While there is a growing dialogue concerning the need to increase the impact of CI …
