The Situation ____________ A global leader in human capital management (HCM) solutions needed to accelerate its growth within middle and upper-market segments. To effectively differentiate itself from competitors, the company required clear, validated insights into the Total Cost of Ownership (TCO) and Return on Investment (ROI) of competitive offerings. Facing a fragmented and complex competitive marketplace, the client sought Sedulo …
Staying Ahead of the Pack: How Sedulo’s Competitive Intelligence Gave a Leading Pet Food Brand the Edge
The Situation ____________ A leading pet food company was facing intensifying competition and needed comprehensive competitive intelligence on a key competitor to inform its upcoming brand planning cycle. The company required in-depth insights on competitors’ product plans, marketing tactics, and sales strategies to shape its strategic sales initiatives and ensure its brand plan would keep them a step ahead. The …