Heath Gross |

As founder and CEO, Heath Gross has built Sedulo Group into a world-class provider of competitive intelligence and strategy consulting services. Heath is a seasoned competitive intelligence professional with over ten years of experience in primary research and strategy consulting. He has managed projects across the industry spectrum, including life science, healthcare, professional services, information technology, and manufacturing. As CEO, Heath provides the overall strategic leadership for the company and works with Sedulo Group clients to implement competitive intelligence programs and strategies that enable them to outperform and outmaneuver their competition. Heath is actively involved in the competitive intelligence community, serving as a long-time member of SCIP and as head of the Midsouth SCIP Chapter. He is a graduate of the University of Louisville and holds an advanced degree in Intelligence Studies from the United States Intelligence School.

Aditya Kelkar |

Aditya Kelkar joined Sedulo in January 2019 as a Strategic Business Insights Leader for their Life Sciences Division and currently serves as the Director of Strategic Insights. Aditya is responsible for managing projects and working across project teams with a focus on delivering strategic insights to clients. With a decade of experience in the pharma / biotech domain, Aditya has worked in multiple therapy areas in his CI tenure. Before joining Sedulo, he set up a CI function for an investment arm of Cipla (I) Ltd, were he worked closely with senior management to guide decision making on potential investment opportunities for the company. Prior to his work at Cipla, he worked at Amgen and Vertex Pharmaceuticals as a core member of their CI teams. Aditya holds degrees in Biochemistry and Lifesciences and a Business degree focused on the Lifesciences Industry. Aditya is based out of Mumbai, India with his eyes and ears on the global pharma industry.

Phil Britton |

Phil Britton joined Sedulo Group in 2018 as a Strategic Business Insights Leader, and is currently Associate Research Director for the Business Services Division. Phil is responsible for strategic account management, overseeing research teams and projects across multiple industries and geographies. Phil brings twenty years of competitive intelligence experience to Sedulo, having started in competitive intelligence and pricing in 2000 with Best Buy, a leading U.S. specialty retailer. Phil went on to start the competitive intelligence function for another retailer, Ulta Beauty, in 2014. He oversaw competitive monitoring and market share and worked closely with Ulta’s strategy and senior leadership teams on annual and strategic planning processes. As a noted public speaker on competitive intelligence topics, Phil has facilitated workshops and co-chaired competitive intelligence conferences. He is a graduate of the University of Illinois at Urbana-Champaign and resides outside of Chicago.

John Colladay Ph.D. |

John joined Sedulo in 2015 and has over 10 years of experience in competitive intelligence. As Sedulo’s Director of Client Engagement, John works closely with Sedulo’s research teams to ensure the highest level of customer satisfaction. He is an outstanding communicator and can translate complex data into easily understood terms. In every client engagement, John brings careful attention to detail, deep problem-solving abilities, and a strong commitment to understand and fulfill client requests. John has a proven record of supporting brand teams across a broad range of therapeutic areas and providing insights across the entire product life cycle. In addition to his direct experience in competitive intelligence, John holds a PhD in molecular and cellular biology from Tulane and accumulated over 15 years of laboratory, pharmaceutical, sales, and marketing experience prior to joining Sedulo. John is based out of Laguna Beach, California.

Matt Blandford |

Matt Blandford joined the leadership team in 2017 as the Director of Business Development and is responsible for providing direction for the Business Development division of Sedulo Group. This includes the development and execution of the company’s overall strategic mission, including a focus on marketing, sales development, and account management. Prior to joining Sedulo, Matt provided strategic account management to one of the nation’s leading healthcare technology and consulting firms. In addition to strategic account management, Matt developed and implemented the organization’s Client Retention Program, as well as expanding the organization’s Account Management Program. Matt also has extensive experience in B2B marketing, channel sales, and client support. He is a Louisville native and received his Bachelors in Business Administration from the Gatton College of Business and Economics at the University of Kentucky, with a focus on Business Management.

Ben McLain |

Ben McLain has supported Sedulo’s business development activities for the past seven years and currently leads many BD functions as the Associate Director of Business Development. With a background in customer service, sales and marketing, Ben brings a fresh and personal approach to his work. Through his time at an advertising agency in Birmingham, Ben has developed skills as a strategic and outside-the-box thinker. Ben’s main focus at Sedulo is on new business development and building deep client relationships across a wide range of industries spanning automotive, consumer goods, finance, healthcare, manufacturing, pharmaceuticals, retail, and more. Ben holds a bachelor’s degree in Marketing from the University of Alabama at Birmingham (UAB) and a Master’s Degree from the Southern Baptist Theological Seminary in Louisville, KY.




We utilize an in-house resource model; whereby all projects are led by full-time employees. This model ensures the highest level of professionalism, ethics, quality control, and knowledge retention.

  • Projects Supported by Full-time Staff
  • Standardized Training
  • Ethical Oversight/Enforcement
  • Client Access to Analysts
  • Knowledge Retention


Our people come from a variety of professional and academic backgrounds, combining deep industry expertise with strong primary research capabilities. Our team includes PhDs, physicians, engineers, MBAs and former government intelligence personnel. Despite our diverse professional and educational backgrounds, our team shares one thing in common: a zealous commitment to delivering the highest quality competitive and market intelligence in the industry.


We utilize a cross-functional project team approach, comprised of analysts, experienced primary research specialists and industry subject matter experts. This unique approach is modeled after the government intelligence community and ensures the highest quality primary research, best-in-class analysis and a deep understanding of the macro and micro factors impacting the client’s industry.