Facing unprecedented pressure from AI-native competitors, a global enterprise SaaS company approached Sedulo Group with a critical question: “How do we compete when we’re no longer just up against traditional rivals—but AI itself?”
What began as a concern over tactical losses turned into a transformative strategic initiative. Sedulo helped the client not only understand how AI was redefining their landscape but also reimagine their position within it.
The Challenge
The client, a SaaS market leader in the legal technology sector, was experiencing rapid erosion of competitive advantage:
- Non-traditional startups were undercutting pricing models and accelerating time to market
- Customers were shifting toward self-service, AI-enhanced alternatives
- Internal teams were overwhelmed by the pace of change, unsure how to respond
Leadership recognized the urgency but lacked clarity on how to respond systematically.
The Solution
Sedulo Group leveraged its Adapt to AI framework to engage with a targeted, insight-driven program built around three critical goals:
- Illuminate Competitive Blind Spots
Sedulo assessed how AI-native competitors were redefining cost structures, go-to-market motions, and value propositions. This included:
- Mapping the emerging AI competitive landscape
- Identifying where new entrants were exploiting asymmetries
- Evaluating how client capabilities stacked up against these evolving threats
- Surface Vulnerabilities and Strategic Gaps
Sedulo helped the client understand not just where disruption was occurring, but why their current model was increasingly exposed:
- Pricing, service, and operational assumptions were outdated
- Data advantages and channel control were underleveraged
- Talent and leadership alignment lacked a shared AI vision
- Prioritize AI-Driven Strategic Moves
Rather than reacting piecemeal, we built a clear set of options grounded in the client’s unique strengths:
- Where to integrate AI to enhance product and service differentiation
- How to restructure offerings to preemptively block encroachment
- Which assets (data, partnerships, IP) could be turned into durable moats
The Outcome
Within eight weeks, the client had a full spectrum understanding of how AI was reshaping their landscape, and a concrete plan to act. The result:
- A realigned leadership team working from a shared, AI-informed strategic vision
- High-priority plays to reinforce core offerings while exploring bold innovation
- A future-proof roadmap grounded in competitive intelligence and organizational readiness
Why It Worked
Sedulo’s Adapt to AI goes beyond dashboards and trendspotting. It’s a rigorous intelligence process designed to help companies detect disruption early, interpret its implications, and respond decisively.
We assess AI not simply as a tool, but as a force capable of upending industries, and help clients determine how to stay ahead of it.
Director, Strategy & Innovation
Sedulo didn’t just help us understand the threat—we came away with a clear, actionable roadmap for how to lead in an AI-transformed market. Their Adapt to AI framework gave our team the clarity and confidence we desperately needed to move from reactive to strategic.