The Situation
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A clinical-stage biopharmaceutical company, dedicated to addressing psychiatric and neurological conditions, faced significant challenges in staying informed of rapid developments in Alzheimer’s psychosis and schizophrenia markets. With key business decisions and an impending product launch on the horizon, the client required timely, actionable insights to effectively navigate competitive landscapes and shifting market dynamics.
The Solution
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Sedulo implemented a comprehensive competitive intelligence monitoring program tailored to the client’s precise needs. Key elements included:
Proactive Monitoring
- Leveraged Sedulo’s proprietary Persistent Source Network™ to secure direct insights into competitors’ clinical trial timelines, commercial strategies, and critical market moves, well in advance of publicly available information.
- Established continuous tracking using daily alerts, advanced web-scraping technology, and regular scans of publicly available resources, including:
- Competitive press releases
- Analyst reports
- Investor presentations
- Clinical data publications
- Industry-specific news
- Earnings calls
- Delivered real-time alerts to the client regarding significant competitor data releases, announcements, and primary research outcomes.
Monthly Landscape Updates
- Collaborated closely with the client to regularly reassess and refine intelligence priorities.
- Conducted monthly analyses to provide comprehensive, executive-ready landscape reports detailing competitor strategies, market shifts, and emerging trends specifically in Alzheimer’s psychosis and schizophrenia.
Onsite Intelligence Collection
- Provided onsite coverage at six influential industry events, including:
- American Psychiatric Association (APA)
- Neuroscience Education Institute Congress (NEI)
- Psych Congress
- Captured timely, firsthand insights from presentations, panels, and interactions with industry experts, directly informing the client’s strategic decision-making processes.
Throughout the engagement, Sedulo drew upon its deep expertise in neuroscience and psychiatry to ensure insights were precisely tailored to the client’s business objectives and therapeutic areas of interest.
The Success
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Over two years, Sedulo Group’s strategic intelligence initiative provided consistent and actionable insights, directly supporting critical business decisions and enhancing strategic preparedness. The client gained:
- Continuous real-time awareness of competitive actions, significantly improving strategic agility.
- Monthly landscape reports that drove informed decisions around product positioning, launch strategies, and resource allocation.
- Direct, actionable intelligence from industry-leading conferences, resulting in clearer insights into competitor strategies and evolving market expectations.
The client successfully leveraged Sedulo’s comprehensive insights to strengthen its competitive position, optimize launch readiness, and confidently navigate complex market dynamics within Alzheimer’s psychosis and schizophrenia.