The Situation
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A leading biopharmaceutical company preparing to launch a novel therapy in oncology rare disease indications faced a critical gap: their internal competitive intelligence (CI) function was underdeveloped and lacked the integration required to support a successful launch. With clinical data in hand and a commercial launch targeted for the following year, the client sought a more mature CI capability that would:
- Align insights across functions to support commercialization
- Provide ongoing, embedded vendor support from an experienced CI partner
- Shape a competitive strategy to guide pre-launch planning
The Solution
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Sedulo Group implemented a fully integrated CI program designed to support launch readiness and provide actionable, real-time insights throughout the commercialization process. Key components included:
- CI Secondment: Sedulo embedded a dedicated team member within the client’s organization. This individual acted as an internal CI lead, managing stakeholder requests, standardizing insights across functions, and overseeing administrative elements of the CI systems.
- Real-Time Alerts: Ongoing email updates provided timely intelligence on competitor moves, regulatory developments, and key market changes—providing real-time awareness and contextualized implications of key competitor and market events.
- Landscape Reporting: Sedulo delivered recurring landscape analyses across two core oncology brands, focusing on competitor positioning, pipeline shifts, and strategic implications for the client’s launch.
- Conference Intelligence: In-person coverage at five key oncology conferences, with curated deliverables aligned with stakeholder needs, ensured the client received timely and direct insights on the latest developments across the space.
The Success
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By embedding Sedulo’s expertise directly into the organization, the client successfully transformed their CI function into a standardized, cross-functional resource, aligned with the stakeholder’s needs. This shift enabled them to:
- Gain a comprehensive view of the competitive landscape and evolving market dynamics
- Understand competitor positioning and anticipated counterstrategies
- Develop a well-informed roadmap to ensure a successful, insights-driven product launch
The result: a confident and well-informed go-to-market strategy built on continuous intelligence, enabling the client to enter a competitive and dynamic space with clarity and control.