The Situation
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The product marketing and strategy team at a leading SaaS IT company struggled to obtain actionable competitive intelligence. Prior partnerships with consultancies yielded disappointing results, leaving them ill-equipped to compete effectively.
The Solution
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The company partnered with Sedulo Group due to their industry reputation for tailored competitive insights. Sedulo conducted an in-depth analysis of a key competitor’s new feature release, delivering tactical competitor intelligence and a deep understanding of their strategy.[/text_output][/vc_column][/vc_row]
The Success
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The initial pilot was so successful it led to a multi-year partnership with Sedulo, providing ongoing competitive insights via:
- Tactical competitor battlecards
- Feature comparison matrices
- Pricing analysis
- Sales and modular strategy breakdowns
- Event coverage (RSA, Black Hat)
- Early warning competitor monitoring
Armed with this intelligence, the client makes informed strategic decisions and outcompetes rival organizations.
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