Cybersecurity Company Outmaneuvers the Competition with Sedulo Group

Jennifer SayersCase Studies

The Situation

The product marketing and strategy team at a leading SaaS IT company struggled to obtain actionable competitive intelligence. Prior partnerships with consultancies yielded disappointing results, leaving them ill-equipped to compete effectively.

The Solution

The company partnered with Sedulo Group due to their industry reputation for tailored competitive insights. Sedulo conducted an in-depth analysis of a key competitor’s new feature release, delivering tactical competitor intelligence and a deep understanding of their strategy.[/text_output][/vc_column][/vc_row]

The Success

The initial pilot was so successful it led to a multi-year partnership with Sedulo, providing ongoing competitive insights via:


  • Tactical competitor battlecards
  • Feature comparison matrices
  • Pricing analysis
  • Sales and modular strategy breakdowns
  • Event coverage (RSA, Black Hat)
  • Early warning competitor monitoring

Armed with this intelligence, the client makes informed strategic decisions and outcompetes rival organizations.


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