Mastering the Art of Competitive Intelligence Research

Jennifer SayersUncategorized

In order for companies to succeed and thrive, the ability to understand, analyze, and adapt to the competitive landscape isn’t merely beneficial – it’s pivotal for sustained growth and innovation. Competitive intelligence research is your strategic compass, allowing you to anticipate market trends, pinpoint strengths and weaknesses in your competitors, and identify strategic opportunities to position your business for long-term …

How an Informed Pricing and Packaging Strategy Guarantees Competitive Advantage

Heath Gross

A study found that on average companies spend only six hours over the entire life cycle of their product developing their pricing and packaging strategy, in contrast with other research that indicates that pricing and packaging is the top determining factor for 87% of customers when making purchasing decisions.  While there are several factors that should be considered when developing …

7 Factors in Choosing a Competitive Intelligence Consultancy

Jennifer SayersUncategorized

In an era where market dynamics shift rapidly, the role of a competitive intelligence consultancy cannot be overstated. These specialized firms provide critical insights that are the difference between leading the market or lagging behind. For businesses like yours, choosing the right consultancy is not just about hiring an external service; it’s about forming a partnership that can significantly elevate …