Below you'll find a list of all posts that have been tagged as “software”
The Situation A global technology company with a stronghold in the enterprise segment was seeking to strengthen its performance in the small-to-mid-market (SMM) space. While large enterprise deals followed expected patterns, outcomes in the SMM segment were less predictable, revealing a need to better understand the buying behaviors and competitive dynamics influencing those decisions. Leadership engaged Sedulo Group to uncover: …
When a rising competitor began making bold AI-centric claims, our client knew words weren’t enough, but facts were missing. Through buy-side research, we exposed that behind the AI messaging was an offshore manual data entry engine, arming the client with truthful insight to sharpen positioning, arm sales, and challenge false narratives.
The Situation A well-established technology provider pivoted into a new product vertical and quickly encountered a need for sharper positioning against a key incumbent. With hypotheses around competitor pricing and customer sentiment already forming internally, the company required third-party validation and deeper competitive insight to guide its marketing and sales strategy. To confidently move forward, the client partnered with Sedulo …
A global technology company partnered with Sedulo Group to gain validated, actionable intelligence on competitor pricing, packaging, and value propositions across payments, identity, and compliance. Through targeted buy-side research and strategic analysis, Sedulo delivered detailed insights into competitor strategies and product differentiation. As a result, the client optimized pricing, sharpened its value propositions, and strengthened internal alignment, driving improved market performance and competitive advantage.
When a global SaaS leader in legal tech faced mounting pressure from AI-native disruptors, they turned to Sedulo Group for answers. Through the Adapt to AI framework, Sedulo uncovered critical blind spots, surfaced strategic vulnerabilities, and helped the client reposition with confidence. In just eight weeks, the organization moved from fragmented concern to a unified, AI-informed strategy, ready not just to defend its market, but redefine it.
A global HCM leader partnered with Sedulo to benchmark total cost of ownership (TCO) and ROI, fortifying its market offer against competitors. Our validated intelligence enabled the client to refine messaging, pricing, and value proposition, driving accelerated growth and outperforming the competition
Sedulo strengthened a digital solutions firm’s positioning with a targeted Voice‑of‑Customer Loss Survey. The program combined quantitative and qualitative intelligence to uncover decision criteria, competitor perceptions, and customer pain points, resulting in insights that directly informed product and messaging strategies
Background A leading health information technology network, operating within a dynamic and innovation-driven healthcare ecosystem, needed greater visibility into how its top competitors were evolving. The organization was facing heightened market complexity, with peer companies expanding service portfolios in areas such as Prior Authorization, Specialty Medications, and Real-Time Prescription Benefits. Leadership sought to address several critical strategic questions: What capabilities …
By developing detailed battlecards for three key competitors, Sedulo equipped an information security firm’s sales team with insights into pricing, packaging, roadmaps, messaging, and feature comparisons, enabling more confident rebuttals and a sharper competitive edge.
A digital solutions provider turned to Sedulo Group to gain deep insights into two key competitors in the AI market to sharpen its positioning and messaging. Through a tailored competitive assessment, including buy-side research, pricing analysis, and GTM intelligence, Sedulo delivered clear, actionable findings. Armed with this intelligence, the client refined its strategy, strengthened its differentiation, and elevated its market presence.
