Below you'll find a list of all posts that have been tagged as “software”
The Situation A well-established technology provider pivoted into a new product vertical and quickly encountered a need for sharper positioning against a key incumbent. With hypotheses around competitor pricing and customer sentiment already forming internally, the company required third-party validation and deeper competitive insight to guide its marketing and sales strategy. To confidently move forward, the client partnered with Sedulo …
A global technology company partnered with Sedulo Group to gain validated, actionable intelligence on competitor pricing, packaging, and value propositions across payments, identity, and compliance. Through targeted buy-side research and strategic analysis, Sedulo delivered detailed insights into competitor strategies and product differentiation. As a result, the client optimized pricing, sharpened its value propositions, and strengthened internal alignment, driving improved market performance and competitive advantage.
When a global SaaS leader in legal tech faced mounting pressure from AI-native disruptors, they turned to Sedulo Group for answers. Through the Adapt to AI framework, Sedulo uncovered critical blind spots, surfaced strategic vulnerabilities, and helped the client reposition with confidence. In just eight weeks, the organization moved from fragmented concern to a unified, AI-informed strategy, ready not just to defend its market, but redefine it.
A global HCM leader partnered with Sedulo to benchmark total cost of ownership (TCO) and ROI, fortifying its market offer against competitors. Our validated intelligence enabled the client to refine messaging, pricing, and value proposition, driving accelerated growth and outperforming the competition
Sedulo strengthened a digital solutions firm’s positioning with a targeted Voice‑of‑Customer Loss Survey. The program combined quantitative and qualitative intelligence to uncover decision criteria, competitor perceptions, and customer pain points, resulting in insights that directly informed product and messaging strategies
By developing detailed battlecards for three key competitors, Sedulo equipped an information security firm’s sales team with insights into pricing, packaging, roadmaps, messaging, and feature comparisons, enabling more confident rebuttals and a sharper competitive edge.
A digital solutions provider turned to Sedulo Group to gain deep insights into two key competitors in the AI market to sharpen its positioning and messaging. Through a tailored competitive assessment, including buy-side research, pricing analysis, and GTM intelligence, Sedulo delivered clear, actionable findings. Armed with this intelligence, the client refined its strategy, strengthened its differentiation, and elevated its market presence.
A leading risk and compliance solutions firm needed fresh, reliable insights to update its competitive intelligence framework. Sedulo re-engaged with a strategic, multi-channel approach, leveraging stakeholder interviews across departments and a deep technical teardown to evaluate competitor products, infrastructure, features, and pricing.
A fast-growing cybersecurity firm faced increasing sales challenges due to limited insight into competitor solutions. Sedulo Group intervened, delivering comprehensive product teardown reports, event monitoring, and targeted secondary research, arming the client with intelligence on technical features, pricing models, deployment approaches, and messaging.
A leading Cloud 50 tech firm was losing sales momentum due to limited visibility into competitor offerings. Sedulo stepped in with comprehensive teardowns, event monitoring, and secondary research, empowering sales teams with battle-ready insights on technical features, pricing, deployment options, and messaging strategies.
